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Outsourced VP of Business Development and Sales

What Does an Outsourced VP of Sales Do?

Every client engagement is different, so the duties of an outsourced VP of Sales can vary somewhat from one client to the next but often includes the following:

  • Developing a sales strategy that supports overall revenue growth goals

  • Creating or revising sales compensation plans to optimize motivation and performance that deliver results

  • Establishing essential sales goals, relevant metrics, and qualified sales forecasts

  • Reporting on and analyzing sales performance

  • Selecting, customizing, and fully leveraging a Customer Relationship Management (CRM) system

  • Assisting with or managing sales recruiting, hiring, training, and onboarding

  • Documenting and implementing a defined sales process

  • Holding the sales team accountable via weekly team meetings, coaching, training, and corrective-action plans

  • Assisting management with initial – and often, continuing – oversight of implemented sales management programs

Why Might You Consider Hiring an Outsourced VP of Sales?

Companies hire an outsourced VP of Sales to help improve sales and drive revenue growth. Other key reasons to hire an outsourced VP of Sales include:

  • Acquiring deep sales leadership experience for a fraction of the cost of a full-time sales leader

  • Gaining an essential outsider’s perspective to create or improve and document sales strategies, plans, processes, and operations

  • To temporarily fill a sales management or sales leadership role

  • To audit current sales strategies and methods

  • To assess sales personnel and help management make key decisions regarding internal resources

  • To integrate, adapt, and implement industry best practices


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