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Why do you need a sales consulting company?

Even the best designed product doesn’t reach its full potential without a strong and dynamic sales strategy. Through our industry experience, we’ve observed, most start-ups encounter course altering setbacks when deploying the right sales strategy. With many moving parts in your start-up,  the guidance of  experts can elevate the sales process and get you started on the right path. This approach when taken timely can help conserve critical resources, budgets, time and course corrections. 


ConduitSales was created to offer support to SaaS companies take their products into the hands of their customers. We take a meticulous approach to understand your products, vision and create implementable growth plans. We not only help create growth plans but take existing processes and create better ones through industry tested best practices and models.


​​We help


  • Create a sustainable growth model and your Go-to market

  • Address existing gaps within your demand gen through questionnaires, 1-1 interactions and team discussions

  • Create your ideal customer universe

  • Messaging that resonates with your audience

  • Devise processes to ensure effective lead journey

  • Increase conversions through lead stages

  • Apply key metrics to manage and track sales growth

  • Help hire investable sales folks who have the ability to generate revenue

  • Create customer retention and advocacy models



What Services does ConduitSales offer?
 Advisory services:
  • Gotomarket and demand strategies

  • Sales Strategy and planning

  • Scaling existing sales process

  • Effective lead generation processes for your products

  • Advise on creating sustainable sales operating models

  • Define sales hiring and management strategies

  • Metrics and Management

 Consulting services:
  • Messaging services for sales activities including scripts and templates

  • ICP, value proposition, cadences

  • Conduct interviews to help you hire the best sales staff

  • Create lead management programs

  • Tool evaluation and Implementation

  • Sales budgets planning and incentive programs

What are the benefits of sales consulting services?
  • Quicker Go-to market and implementation

  • Gain and grow customers at a better pace

  • More efficiency around processes and systems

  •  Better sales culture within your teams


How is ConduitSales a better sales firm for me?

Our background of working with high growth sales teams in varied roles B2B start-ups have brought us learning and experience that make us envision sales organizations we want to create based on our own experience while also addressing challenges we once faced in these organizations ourselves. Each of the consultants have years of experience in fast paced environments and each bringing skillsets in very specific areas of the sales process.

ConduitSales offers
  • Highly skilled consultants with role based specialization

  • Organized onboarding to support you getting started with us

  • Flexible terms for engagement

  • Industry network to support internal learning and development

  • Support for different time zones


How do I execute an outbound sales program for my company?

 Your outbound process may be your most productive or draining investment and it is entirely dependent on how it is implemented. To create a successful outbound program you need:



Go-to Market Strategy


Important to understand your demography, target geography, companies, competitor analysis, Ideal customer profile , buyer personas, prospecting strategy, value proposition to support best outbound outcomes



Call scripts and pitches , Email templates, Sales Playbook including objection handling and FAQs


Leads and Database

Your outbound is  only successful if you have the right leads and datasets with verified contact details to support reach out efforts. This is easier said than done as plenty of challenges arise in procuring datasets or creating leads



Sales folks need access to the best tools to enable them to create email cadences, support calling and follow ups, CRMs to log customer data and interactions


Reporting metrics and dashboards

Metrics that are captured during outbound processes are invaluable to support and scale growth. Understanding the right KPIs, KRAs and enforcement are the roadblocks to making the process work for you.


Sales human resources

Sales is a broad process with multiple roles with each subset of the sales process requiring very specific skill sets. Outbound sales is not meant for everyone as this process requires high levels of energy, experience, ability to handle rejections, organization and planning. Your sales members are your best assets and require adequate training, hand holding, motivation, delegation and support with resources mentioned above

Things to look out for:


  • Training on products, positioning and skill sets

  • Account based mapping, Lead allocation, efficiency and discipline

  • Funnel management

  • Ability to replenish datasets and leads

  • Consistent prospect education on value of products

  • Content that can be shared with prospects

  • Consistency in follow ups and prospect reach outs

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